The 26th President of the United States, Theodore Roosevelt Jr., once said, “People do not care how much you know until they know how much you care.” This holds exceptionally true in the world of E-Commerce. Unless you let your customers know you care for them, their loyalty wavers in the air. This is why customer engagement has always been a slippery slope for businesses.
This has led to businesses getting help from B2B services that can help with several factors like customer engagement, strategic marketing, product recommendation, and so much more.
Enalito is also a B2B service that can lift your business and provide quality service that includes various features. These features range from AI-driven analytics to onsite personalization. All our features were carefully constructed with the help of evolving technology to serve your business to the fullest. Enalito can assist you in having a personal touch between your customers and your business.
One can know more about their business if they learn about their customers the best. Our personalized content for your business can lead to engagement FIVE times your present engagement. This is our pledge and our promise.
We want to dedicate this article to ourselves. We want to prove to YOU and your business why you MUST choose our service. This is because we are hoping you will let us help you. Here are five prominent features of our service that are sure-shot ways to generate revenue for your business.
In the current day and time, with technology advancing rapidly, automation becoming the future, taking advantage of it is vital. Enalito provides an analytical engine that is powered through and through by Artificial Intelligence. This assures no space for mistakes at all.
Our engine is carefully engineered and designed to solve even the toughest of business and analytical problems. Prediction is made entirely hassle-free. With our modern and cutting-edge technology, we can help you predict almost everything. From your future revenue to customer behavior, everything can be handled at the snap of a finger.
The AI-powered engine plays an essential role in optimizing your Return on Ad Spend (ROAS). Businesses usually ignore minute details like personalization and recommendations. But Enalito’s AI never misses a single party. Every Key Performance Indicator (KPI) that can be lost due to ignorance can be brought back on track using our engine.
Our powerful engine is the backbone of our service that can provide all-in-one assistance. The depth of insights provided by our engine is staggering. Insights that are unexplored and unseen are placed right in front of your eyes. Get the aid of our state-of-the-art engine and watch your sales skyrocket.
Another brilliant feature of our service is our never-before-seen customer segmentation. We extend this segmentation to not just customers but also your beloved products. With the help of our AI-driven analytical engine, we can segment your customer base and your products tactfully and accurately.
Our segregation is based on the top-notch and proven analysis method, the LRFM analysis. This analysis includes four factors, namely, Length, Recency, Frequency, and Monetary. These parameters are the four cornerstones of our segmentation. But the best part is yet to come.
Using this analysis, where each factor is scored between 0 to 5, putting it all together, helps us create a wide range of segmentation of customers. These categories include:
Depending on the segmentation, a personalized marketing campaign can be created for EACH customer. This is a remarkable feature of our service. You can customize your strategy depending on the segment of customers. By creating personalized marketing strategies for the specific customer, you will DEFINITELY see a rise in product sales and customer retention. As we know, just a 5% increase in customer retention can increase your sales by 25-125%. With our features, we can push it even further.
Let us keep the sales and business aside for a bit. Let us talk about something you should be doing regardless. Customizing your website. Your website plays a crucial role in bringing in new customers. According to a study by Econsultancy, 94% of companies experienced a rise in conversion rates after personalizing their websites.
Worried? Don’t be. We have this covered too.
Our personalization engine helps your customers buy what they want to buy and see what they wish to see. This personalization takes place for every customer of yours. This helps in:
1.Understanding your customers’ preferences
2.Personalizing your website based on their preferences
3.Attracting new customers with attractive recommendations and suggestions quickly
This onsite personalization feature extends further into the products and ensures an appropriate recommendation system. Using our engine’s Machine Learning and NLP attributes, EVERY new visitor is kept track of right from their clicks to their carts. Every product they see on the website would be something they wanted the next time they visit. Customer loyalty is a guarantee of our service. Repeat customers will be a commonality if you have our aid.
Security is one factor that is being held in question for several B2B services. Data breaches and data leaks are common problems faced in the business industry. However, 80% of customers are willing to share their personal information if it leads to a better shopping experience. We, at Enalito, want to give the best experience for the customer. Personal data of our customers will never be shared with any third-party vendors.
Our proprietary software takes care of all the personal information that is being shared. The tracking of customer activity and behavior is entirely processed through AI, where there can be no possibility of a leak or breach.
We take utmost care of your customers. We believe in the concept of ‘better the customer experience, better for everyone.’ Enalito can assure the best of results with the finest of experiences. Our easy-to-understand platform combined with our secure and modern tech aided with your business will be the best experience you can ask for.
Of course, best only after the experience your customer will be getting.
We saved our best feature for last. Our customizable, trigger-based marketing campaigns can promise one thing: results. We promise our campaigns WILL work. What makes our marketing campaigns unique and fruitful is how we make them happen.
We cover all forms of marketing. Be it SMS or email, or social, we can help with it all. We specialize in email marketing which, in our opinion, is the most effective form of marketing. Enalito does it best in the business. 9 out of 10 marketers use email marketing where none can do it like us.
Yet, figuring out when and what to send the customer for your campaign is a headache. However, we have it all sorted and easy-to-use. Our marketing campaigns can not get more personalized. Due to our customer behavior tracking, we know a perfect time and the ideal campaign to send to your customer. The best part? You can customize them for every customer of yours! Separate campaigns for different customers. What more can you ask for?
Under the campaigning feature, we have other exciting and resourceful aspects that can boost your campaign. These include:
1.Personalized coupons that will attract the customer
2.Discounts that guarantee a buy from your consumer
3.Retention campaigning provides for welcome emails, price drops, cart abandonment, and so much more!
Our marketing campaigns can help massively in converting your clicks to buys and your visitors to customers. We can ensure a boost in ROI on inventory and other factors like customer retention, total sales, etc.
Earlier we explained five different ways how Enalito could help your company generate revenue. But this is JUST five ways. We have so many other innovative features that can elevate your company to the next level. Features that were not mentioned include profitability predictions, coupons, multiple metrics predictors, and more.
Still doubtful? Clarify all your doubts by trying our demo and know more about how Enalito can help your company. Stay ahead of the curve with us.